I recently had the chance to participate as a speaker at the ANA Business Marketing | Milwaukee and AMA (American Marketing Association) Milwaukee event, Rethink Everything: AI’s Impact on Marketing, discussing the transformative role of AI. Sponsored by Stream Creative, the event was at full capacity, filled with engaged marketers eager to learn how AI is reshaping the industry.
Joined by Steve James and Mike Cleary, and moderated by Milt Hwang, we explored how AI is driving smarter strategies and more efficient workflows across marketing and IT. A key point I shared was the importance of revisiting the creative brief to guide prompt engineering—helping marketers ask the right questions to get valuable insights from AI tools like ChatGPT.
Want to learn more about AI’s impact? Head over to the Stream Creative blog for further insights: AI’s Impact on Marketing – Stream Creative Blog.
More about the event:
Rethink Everything: AI’s Impact on Marketing
Join ANA MKE and AMA MKE for an interactive panel event on the transformative topic that has dominated the headlines: AI
Given the generous sponsorship of Stream Creative, we are hosting a live, in-person lunch event on AI and its “Everything Everywhere All at Once impact on Marketing”.
You’ll learn:
– Why AI is not just passing fad or overly hyped trend
– Initial use-cases from marketers and their functional partners in IT
– How to embrace these trends for you and your organization
– Most importantly, how to get started!
We aim to inspire and equip you with ideas on your AI Journey. Register right away as we need to cap this event’s attendance due to venue limitations, and you won’t want to miss it.
We’re going to cover the topic along multiple dimensions – inclusive of agency marketers, in-house client leaders, marketing consultants, and the all-important marketing – IT partnership.
Speakers:
- Steve James, Co-founder and Agency Partner: Stream Creative
- Jen Adamski, Director – Marketing, Calcium
- Mike Cleary, CIO, Sentry Equipment
- Moderator – Milt Hwang, Principal at Mission MarTech LLC
