About Klario Creative
Cut the noise. Spark what’s next.
We serve corporate teams, state and municipal departments (like public health and economic development), and purpose-driven organizations – offering high-touch support where it counts. We don’t just make plans… We help make them happen. Through collaborative partnerships and a blend of marketing expertise and tech, we help clients move from stuck to strategic, with clarity and confidence. And yes, we make the process enjoyable – because meaningful work should feel energizing!
“Klario Creative’s training was engaging, practical, and immediately useful. The strategies provided will have a lasting impact on our content and workflow. If there were a Nobel Prize for awesome presentations, Jen would be on a plane to Stockholm today.” — Patrick Snyder, President – BizStarts
Jen Adamski – President & Founder
Jen Adamski is a seasoned marketing professional with over 15 years of industry experience. Known for her ability to turn complex challenges into clear, actionable strategies, Jen has worked across diverse sectors, including technology, healthcare, education, and government. Her unique blend of creative thinking and technical expertise has earned her recognition, including on a national stage for the Best DX Idea award at CMSWire’s DX Summit and BizStarts’ 2025 Inspirational Entrepreneur Award.
Jen’s marketing expertise allows Klario Creative to deliver tailored, results-driven campaigns. Her ability to quickly assess industry needs and uncover opportunities gives her a unique edge. Additionally, Jen is a sought-after speaker and trainer, helping leaders and entrepreneurs own their expertise and market with confidence – with practical AI along the way.
Beyond her professional achievements, Jen serves as Vice-Chair of the Racine Community Development Authority and as a board member of Health Care Network, Inc. A graduate of BizStarts and an alumna of Emerge Wisconsin, she is a strong advocate for health and the arts, actively supporting initiatives that enhance community engagement.
Shay King – Chief of Staff
Shay keeps Klario Creative running behind the scenes so strategy and client work can stay front and center. With nearly a decade of experience in marketing, operations, and community engagement, Shay brings a rare combination of systems thinking, creative fluency, and people-centered leadership to everything they touch.
Their background spans building marketing departments from the ground up, managing complex multi-stakeholder projects, and developing the processes that make organizations run better. At Klario Creative, they own the operational infrastructure that lets big ideas move fast.
A Racine community leader, Shay has served as President of the Board of the LGBT Center of Southeast Wisconsin and coaches community members in leadership and organizational development. They hold a Bachelor’s degree in English from Carthage College, where they graduated summa cum laude.
Erica Sanchez-Alcantar – Creative Strategist
Erica shapes visual storytelling and creative direction across design, content creation, and production support. Her background spans graphic design, on-set production, makeup artistry, and event coordination – giving her the ability to see the whole ecosystem of a campaign, not just individual outputs.
As Klario’s Creative Strategist, Erica translates ideas into cohesive, audience-centered experiences. Her hands-on work with diverse audiences helps her identify what connects and engages, balancing strategic messaging with aesthetic impact.
Beyond her work with Klario, Erica is the co-founder of MUSE MKE, an arts initiative amplifying BIPOC and Queer voices through art, culture, and community. Driven by her passion for bringing people together through creativity, Erica’s work reflects a commitment to celebrating diversity and creating spaces where all voices are heard.
Marc Raybin – Communications & Media Executive
Marc Raybin, founder and president of Cardinal Communications Strategies, collaborates with Klario Creative as our communications and media relations partner. With 20 years of experience both as a reporter and on the agency and corporate sides, Marc is passionate about helping clients realize their communications goals.
Marc’s experience includes empowering clients from a variety of sectors, including investment, consumer, real estate and metals & mining sectors, to name a few. He has enhanced clients’ media relations, thought leadership, and sector knowledge with customized research methods.
Marc earned his Bachelor of Arts degree from the University of Wisconsin-Madison, double majoring in Communication Arts and English Literature, and earned his Master’s degree from Northwestern University – Medill School of Journalism.
Chris Obudho – Content & Communications Partner
Chris Obudho is the founder of CJO Writing + Editing, a Veteran-owned business and Klario Creative’s trusted partner for content writing, editing, and proofreading. With more than 25 years of experience across government, manufacturing, healthcare, B2B, and creative industries, Chris helps clients communicate with clarity and purpose.
A U.S. Air Force veteran, Chris brings both discipline and adaptability to his craft. His career has included running political campaigns, serving as a congressional staffer, and delivering editorial support for organizations ranging from FEMA and Fiserv to Scholastic and Smithfield Foods. Whether ghostwriting thought leadership pieces or refining technical documentation, Chris is known for capturing voice, interpreting complex subject matter, and producing actionable, polished content.
Through his collaboration with Klario Creative and Cardinal Communications Strategies, Chris supports mission-aligned clients and public sector work with precise, persuasive content that drives results.
Entrepreneurs on Klario’s Impact
Hear from entrepreneurs who attended our founder’s marketing training as they share key takeaways and real-world results. From thoughtful strategy to fresh approaches to AI, see how they’re applying these insights to grow their businesses.
Supporting Communities & Economic Growth
We invest our time in what we believe in. We’re committed to Wisconsin’s business success as members and supporters, while our founder’s BizStarts experience reinforces our passion for entrepreneurship. Beyond business, we serve with organizations like the Community Development Authority and Health Care Network because we believe in fostering thriving communities.
Government Contracting
Download Klario’s Capabilities Statement (PDF) for NAICS codes, core competencies, and other public sector contracting details.